Re-Minded attended the London TCS Marathon Expo to raise awareness and start conversations around eating disorders in sport.

The campaign combined social first short form content for Instagram, TikTok and YouTube with printed flyers to support in person conversations and give athletes a clear next step beyond the event. Across the weekend, we created vox pops, trending content, fast paced interview clips and behind the scenes content, edited with platform native pacing and hooks to maximise reach and engagement.

I led the full visual delivery covering videography, photography and print design, ensuring a consistent message across both digital and physical touchpoints.

The result was a cohesive campaign that helped Re-Minded show up confidently at one of the UK’s biggest sporting events and connect with athletes in a meaningful way.